Indeed, Authority Hacker, experts in creating profitable websites, promotes using expired domains as an SEO shortcut. So, don’t be surprised to see prompts to keep paragraphs short and to break up long text passages with relevant images, videos, and subheadings. Regarding ranking, your total number of reviews and average star rating can significantly influence your position in the Local Pack.
#15 – Image Optimisation
This is because Google has determined that this page is the most relevant based on its ranking factors. High-ranking pages in search engine results will always receive more clicks, making their search engine ranking a vital element for online success. Most Google Maps searches happen on mobile, so a slow or poorly designed website can drive potential customers away before they even step foot in your business. Google also prioritizes mobile-friendly websites in search rankings, making mobile optimization essential for local SEO.
Never miss an issue impacting traffic on your site
- You can also use it as a worksheet to help guide your content creation process and ensure that the factors are addressed in every piece of content you create.
- Responsive design ensures that your website adapts to whatever device your users are using.
- If you see a high Spam Score, chances are high that the site is bad news and you should not try and get a backlink from the site.
- A proper structure also aids in better search rankings and user engagement.
And this little shortcut helps me use internal links without having to analyze every page on my site. Google recently reported that properly-optimized images can help your pages rank higher in Google web search. It’s a free tool that tends to give a more accurate feel of how your site loads to actual users. You can get a proxy measurement of Pogo sticking from Google Analytics. If your page has a really high bounce rate, this might be a SEO Anomaly sign that users aren’t finding what they’re looking for. If enough people bounce from your site to the search engine results, this tells Google that your result didn’t give that searcher what they were looking for.
Find competitor keywords with NEW Keyword Gap
With a knack for technical SEO, content marketing, and strategic planning, he deciphers the complex world of digital business with ease. And because my content contained multiple hooks, that page has 23.4k backlinks. And people still share the post on social media and link to it from their blogs. The thing is, what most people consider “high-quality content” has changed over the last few years.
This includes strategic placement of primary and related keywords in titles, headers, and body text to enhance relevance without overstuffing the content. Content architecture refers to the structure of your website and how the pages interlink with one another. Well-structured architecture ensures users and search engines can navigate the site efficiently, hence giving the site better crawlability and high ranking in the SERPs.
Instead of using generic file names like IMG1234.jpg, using descriptive names helps search engines understand and rank the image appropriately. Alt text (alternative text) provides a textual description of images, which is essential for search engines to understand the content and context of the image. Image optimization is an important yet often underestimated component of SEO that can significantly enhance a website’s performance and ranking in search engine results. With new websites popping up left and right, it’s becoming increasingly difficult to get noticed and maintain customer loyalty.
Tools that show GMB profiles and business names on a map as part of a grid tracker can make this process a lot easier. Link building, for example, is a time-intensive and ongoing task, whereas a lot of work with reviews or local citations can be automated or outsourced, freeing you up to focus on other factors. We’ll go into the individual factors in more detail below, after looking at how trends have changed over time.
