Sure, we’ve shared a long list of things to do and change, but as you’ve probably picked up many of these are linked. Do you know what your target audience actually wants to know about the topics that you plan to write about? You might think that they already know all the basics about a topic SEO Anomaly like influencer marketing and want to know all the in-depth details or vice versa. Expertise refers to the credibility and experience of your author(s). When visitors land on your website, will they find content written by authors who are trustworthy and experienced? To show your expertise, you can, for example, include short author bios on your website, like yours truly has done.
Being recognized as a brand to site visitors is a quality that highly successful sites tend to have. It’s not that cultivating a brand is a ranking factor, but rather that cultivating site users leads to stronger search signals. It can also be worthwhile to turn your blog posts into scripts for YouTube videos. Once the article is written, adapting it doesn’t require a lot of work.
Original content systems
SERP Checker includes “SERP position history”, which lets you see historical rankings of the current top 5 pages. Content marketing involves a wide variety of content types, such as blog posts, newsletters, webinars, videos, and so on, to attract the target audience. However, targeting the right keywords and audience is the major tip to improve your website ranking.
Analyze the SERP with Semrush’s Keyword Overview
Styles that are enticing in one year can go unnoticed in the next. The first contact with an app’s icon is usually in search results on Google Play, and it will always be visible among its competitors. Study your app’s category and your competitors to create your own unique icon. The long description in Google Play allows up to 4000 characters.
SEO Interview Questions and Answers for 2025
- Keywords with high volume and low to medium competition are the sweet spot — they have high traffic potential and are easier to rank for.
- First of all, let’s figure out why Google ranks content at all.
- When you produce valuable, informative, or entertaining content, people are more likely to link to it from their own websites or share it on social media platforms.
- While you may not see any search engine benefits from this, simply having that link to your website can help Google to find and rank it more quickly.
Many link building campaigns fail, or at least fall short of their goals. Outreach is tough for some, but if you want to get better, we highly recommend reading these link building promotion tactics from our friends at Siege Media. As Google wants to reward high-quality, “natural” links (editorially given) – these are the links you want to pursue. In truth, it’s incredibly difficult to rank a single page by itself for a handful of keywords – especially if there’s any competition at all. But for newer sites, and sites without a lot of authority, over-optimization can be a real drag.
We also have an ultimate guide to link building with plenty more strategies you can use to rank higher. Check out our ultimate guide on where and how to use keywords in your content for more Shopify SEO tricks. And don’t forget to spend some time on your “out of stock” pages. Next, we need to write some titles and descriptions for our products and categories. Yes, you can use marketing copy from supplier websites, but your customers and SEO will thank you for original content. The best way to start isn’t with fancy tools, but just to make a list of at least five main topics that your customers care about and that are closely related to your product.
